What is USSD?
USSD (also known as Unstructured Supplementary Service Data) can be defined as a global mobile communications system protocol that allows the sending of text messages.
Although similar in function and purpose to SMS, there are some notable differences as it can be used with all types of phones and messaging apps.
USSD offers carriers and businesses multiple ways to better target and reach a diverse customer base.
To take full advantage of USSD and all it has to offer, carriers and businesses must ensure they have the right solutions and technology in place.
Below, we’ll explain more about USSD and the benefits it offers.

It’s widely known that any online business in recent times accepts digital transactions to survive in the modern economy. Majority of customers are familiar with digital payments platforms, and not just a digital payment platform but a platform that is simple and easy to use, that why is very important to adopt USSD code as a way of payment as an online vendor which provide a platform of flexibility, and simplicity. Customers just need a GSM phone, whether smart or featured, for USSD process session to begin, make a request to the USSD code for any kind of service e.g. *389#

5 Reasons Why you need a USSD Shortcode for your business

1. Expanding a market reach in emerging economies:

In regions with limited use of smartphones and uneven internet access. USSD code provide strategic solutions by offering a direct and accessible communication channel with users. USSD allows online businesses to penetrate the markets where these resources may be scarce, customers can easily access services, make transactions and engage with the business. Employing the usage of USSD code as a method of payment for your business online can increase the number of customers you can reach to without any limitations.

2. Minimised obstacles for entry

Most digital payment platforms require customers to download and install certain applications before transactions can be done but with USSD code, it lowers the entry barriers for customers to use, most especially customers who wants simplicity and those who might be hesitant or unable to utilize smartphone applications for payments.

3. Financial transactions at ease

USSD facilitates secured financial transactions, making it an essential tool for online businesses dealing with payments, banking and other financial services.

4. Personalized Services

As the leading electronic payment company in Ghana, eTranzact gives room to interact with business owners when request is sent in for USSD codes for their business, in doing so it helps the institution to know the features to be added in developing a USSD code. Not leaving out online businesses, the use of USSD code enables you as an individual to input services that is inline with how you want your interactions with customers to be or how you want your payments of products and services to be done and other features inclusive according to preference.

5. Convenient Information retrieval

To avoid misunderstanding between a vendor and customer with regards to payment, USSD code is for you. USSD code keeps record of relevant information like account balances, statement on previous transactions, product details, order status, and efficient method of accessing important data.

Conclusion

From the above, it is clear that USSD solutions like eTranzact USSD Gateway offer several benefits to businesses.
This includes establishing two-way communication with customers, providing more efficient service and information collection methods, maximizing customer reach, and achieving effective customer outreach. These factors will ensure improved customer experience and service levels, significantly reduce customer churn, and increase profitability.

For more information about USSD Gateway, Click here to contact our Sales